We are real people riding bikes in real situations, we all are explorers and enthusiasts, but we trained experts in our field, we are serious and dedicated with a massive amount of knowledge on cycling and the industry around it.

Behavioral Personas

Behavioral personas are fictional characters which capture behaviors, goals, needs, environment, and attitudes of real people. They are a great tool for brainstorming strategy & tactics, designing digital experience, and ensuring usability and usefulness of the site.

What people say and what they do is often two different things. That is why it’s best to develop personas based on observation and in-depth interviews.

Chain Reaction Cycles (E-Commerce Website)

Chain Reaction Cycles (Mobile Website)


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