Designed an iPad app for selecting an Dimond ring with all the features of the ring.

Behavioral Personas

Behavioral personas are fictional characters which capture behaviors, goals, needs, environment, and attitudes of real people. They are a great tool for brainstorming strategy & tactics, designing digital experience, and ensuring usability and usefulness of the site.

What people say and what they do is often two different things. That is why it’s best to develop personas based on observation and in-depth interviews.